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Czech consumer sentiment towards organic labels
PROKEŠOVÁ, Kristýna
Sustainability of natural resources and environment is a huge problem worldwide. Many people focus on environmentally friendly behaviour also in the Czech Republic. Many green products are produced in the country. There is system of ecolabelling, which identifies environment-friendly products and services. The main aim of this bachelor thesis is to find out how consumers perceive ecolabels and environment-friendly products. The other objective is to find out how consumers buy and whether sustainable consumption is important for them. In this thesis is used marketing research including questionnaire for achieving this goal. The process of marketing research involves gathering information about buyers, target audience and consumers. Learning about consumer behaviour allows answering many questions or formulate appropriate recommendations or strategies. This thesis will result in suggestions related to ecolabelling.
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Greenwashing and its recognition by customers
Kohlová, Barbora ; Rosenfeldová, Jana (advisor) ; Zavadilová, Tereza (referee)
The aim of this thesis is to analyse the perception of greenwashing products from the perspective of end users. In the theoretical part, the author first introduces green marketing from which greenwashing is based. Subsequently, greenwashing, its definitions, history, and practices that are important to identifying greenwashing products are discussed in more detail. Also mentioned is the eco-labels function, which is also related to greenwashing practices. In the practical part, the author uses three criteria from the theoretical part to identify three products with greenwashing signs. Using the in-depth interview method, the possibility of identifying greenwashing products by the customers themselves was investigated and their attitude to these products was then investigated. As a result it has been found, that customers are most concerned about composition, eco-labeling, and greenwashing products from organic products.
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Ekozemědělství a ekologicky šetrné ubytování v regionu Vysočina
Smejkalová, Šárka
The topic of this diploma thesis is Eco-agriculture and eco-friendly accommodation in the Vysočina region. In the introduction is mentioned the characteristics of organic farming and the current situation in the Czech Republic as well as organic food, control authorities and the legislation. The next chapter focuses on organic farming in the Vyšočina region and description of the environmental organizations in this region too. Another part deals with environmentally friendly accommodation, history, eco-labeling and certification requirements. The last section of the theoretical part analyzes environmentally friendly accommodation in the Vysočina region. The practical part is devoted to questionnaire processing and following statistical evaluation. The outcome of this thesis is about detection of visitor s stance to organic products offer and environmentally friendly accommodation in the Vysočina region.
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Environmental Friendly Accommodation in a Particular Area
RODĚJOVÁ, Věra
Theme of thesis is environmentally friendly accommodation in Trebon and surroundings. The main objective is to identify friendly approaches in the accommodation offers in the friendly area and assess the significance of friendly approaches in the strategy of companies, which offer accommodation. From the survey, in which respondents' interest was investigated in environmentally friendly accommodation, was created demand analysis and based on Internet resources and unstructured interviews analysis of the supply of accommodation. From the observed results were determined proposals and measures for improvement.
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